Crafting a Perfect LinkedIn Company Page

Crafting a Perfect LinkedIn Company Page

To get started with LinkedIn for your business you must focus on the basic hi-genie of your company page. Because that’s your first impression on your clients and customers.  Your perfect impression will give you an upper edge.

We have 7 key areas where you should focus on

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1.  Company Overview:

“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.”

2. Logo &  Banner Image :

“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.”

3. Careers  Page:

“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.”

4. Showcase Pages:

“For business lines or initiatives with unique messaging and audience segments, consider creating  a dedicated LinkedIn Showcase Page.”

5. Featured Groups:

“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.”

6. Company Updates:

“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.”

7. Page Analytics:

“Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.”

 

This all information is conveyed by linked in. If you have any issues or need any help just contact us .

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