Matt Cutts, Google’s head of search-spam, addresses an query concerning social networking signs in his most recent Web-master Help feature where a user writes to ask him:
Do Facebook and Twitter has any influence on Google search algorithm? How much impact do they have?
He answers saying:
Facebook and Twitter pages are dealt with much the same as any other pages, Matt illustrates. Assuming that Google has the capacity to crawl into Facebook and Twitter, it will be incorporated in the algorithm
Google Doesn’t Crawl Social Media Networking Sites Like Other Pages
To the best of Matt’s learning, there are at present no indicators in the place to calculate that put any weight on what number of Facebook likes or Twitter followers a particular page has.
The purpose behind this, Matt says, is that there was one case where Google was obstructed from crawling these pages for a month. Therefore, Google engineers have stopped of making any sort of extraordinary efforts to fetch information from pages
An alternate reason behind why they don’t crawl social networks excessively is because of personal substance that is added. In the event that Google crawls social networking pages the snippets may display the data which the user din’t wanted too.
Social Media Signals Have No Affect On Rankings
Matt says not to accept that in light of the fact that there is a sign on Facebook or Twitter indicating your site that Google has the ability to identify it. This is because of different reasons, for example, the social networking are restricted from public viewing, or different things like that.
As an result of not being able to access the social media, Matt gives the feeling that they don’t specifically impact rankings. Matt says that and wonderful article or content doesn’t rank well because it has more number of likes or share on Facebook , it ranks because of the fact that its amazing, and as a result its gets shared on Facebook.
Impact To Be A Factor in the Future
Matt finishes by saying that later on he anticipates that Google will have the capacity to better recognize who is composing quality content and where In any case until further notice, Google need to crawl the web as it seems to be.
You can Watch Matt Cutts talking on - Facebook and Twitter Has Any Influence on Google Search Algorithm